Online Marketing News: Tailored Twitter Ads, $630k for Likes? Yahoo Pulls a Qwiki, Email Crushes Social, B2B Trends

Online Marketing News: Tailored Twitter Ads, $630k for Likes? Yahoo Pulls a Qwiki, Email Crushes Social, B2B Trends B2B Content Marketing Trends 2013 is a new report from Holger Schulze of the B2B Technology Marketing Forum on LinkedIn.  According to this survey, what are the  top 5 Content Marketing trends for B2B marketers in 2013? Here you go: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year. In Other Online Marketing News… “Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting – Marketing Land State Department bureau shelled out $630K for Facebook ‘likes’ - CNET Watch what you say on the social web: Teen could face years in prison for Facebook comment – USA Today Study: 62% plan to reduce their tech socializing time next year & instead focus on face-to-face interaction – eMarketer Fire up PhotoShop! Facebook Removes Text Restrictions on Page Covers – Marketing Pilgrim Yahoo Buys Qwiki (app that automatically turns photos, music & videos into short movies) for $50 Million – All Things Digital Study: Brand Interactions on Social Media Equally Likely to Lead to In-Store as Online Purchases – Marketing Charts Email Is Crushing Twitter, Facebook for Selling Stuff Online – Wired Google News OneBox With Bigger Photos –  Google Operating System Adobe acquires marketing technology company, Neolane for $600 million. Here’s what that means – ZDNet Looks like simplification is the word for search engines. Yahoo to shut down AltaVista – The Next Web New tools added to optimize LinkedIn: "Who's Viewed Your Updates" & "You Recently Visited" – LinkedIn Google adds consumer surveys service – Google Analytics Blog From The Online Marketing Blog Community Here’s our favorite comments from this week’s posts: Ray Petrucci says this about “7 Steps for Creating an Optimized Content Publishing Schedule” Thank you for writing this excellent post! I have been struggling to find an article that clearly and simply defined the process of an effective content marketing strategy. Working with an early stage startup presents many challenges due to limited resources; however, after reading your post, I can clearly understand what it takes to begin and execute a content marketing strategy while not ‘breaking the bank,’ Julia Serafina says this about “RIP Google Reader, External Keyword Tool is Next” I also loved Google Reader, but I accepted the change and have moved to Feedly. Every time Google retires a product/service it only makes me realise how much I use (and like) Google. I think it also makes sense to “gate” the Google Keyword Tool…whether it is for data capture or enticing users to become an Advertiser… I don’t think Blogger will be retired….It has one of the largest blogging communities in the world.. The Blogger profile page feature may be discontinued in favor of using the Google+ profile feature on a blog….but I don’t see Blogger being discontinued. What's Your Take? Was the State Dept out of line spending so much money, just for “likes”? What are your thoughts on all the changes Yahoo! is making? Is email marketing outperforming other digital marketing tactics in your marketing mix? What else would you like to see in our weekly news roundup? Be sure to follow @TopRank for daily news updates. Have a great weekend! From the team at TopRank Online Marketing.